Buckle up; this is a long and somewhat interesting story. Admittedly, that’s a little biased since it’s my own story, but here we go anyways.

It all began in 2009 when our humble company was a video blog and nothing more. Since then, we have become the #1 most trusted source for Campgrounds & RV Parks looking for next-generation marketing.

Hold on, though; I am getting ahead of myself.

My name is Brian Searl, and I used to work for CBS News, the Cleveland Indians, and Fox Sports Ohio.

When our humble company first began, it combined two passions: journalism and exploring new places worldwide. I worked with dozens of museums, tourism bureaus, theme parks, professional sports teams, and more to create editorial videos that showcased their best attributes to our audience on YouTube.

At that time, I was rocking more than one million video views and having a blast. We were flying to almost any city. I wanted to film a series of videos on their hotels and attractions. At that point, I cold-called a man named Mike Gast, who was and still is the Vice President of Communications at KOA.

Mike may remember this differently, but I recall that it took me at least four different emails to get his attention and convince him to let me do a video of one of their campgrounds. In the end, he sent us to the corporate-owned park at Sugarloaf Key for our first video. I’m reasonably sure he liked the result because, over the next two years, he gave us vouchers to do the same thing for around 75 other KOA parks up and down the East Coast.

In the course of this, we stumbled onto one campground in Kentucky that was paying one of their workers $10/week to manage their Facebook account. She didn’t know what she was doing, so I offered to help. I told him for $50/month, a number born out of the $10/week he was paying her, that I would help him post on Facebook and respond to comments and questions from his campers.

Back then, I was no expert in social media, but I did it regularly for Insider Perks. I began to talk to other parks as we continued our journey. We started posting and managing social media for almost 40 KOA franchises within less than a year. We were a tad unprepared for that kind of business, but it worked. From there, I kept adding more services.

I have always been a voracious reader, consuming every marketing article I could find. With it, we continuously refined our approach to providing the best and most valuable services possible. We made many mistakes along the way, but we did our best to learn from them and move on.

Today, our focus is on providing the digital marketing solutions you need to succeed as a campground owner in today’s world. We have everything you’ll need, from software that will help you monitor everything being said about you online to social posting and website design!

A word of caution before you think about working with us: we put forth a considerable effort to provide excellent customer service. That means we’ll communicate with you and explain things you never thought any company would do. It is a dramatic change from being a ‘client’ at most companies to being a ‘partner’ with us.

We hope you’ll join us in a future filled with endless possibilities.